BlackBerry - India - Commercial - 2010 - Love what you do

Talk about market segmentation. Blackberry Commercial in India.

Segmenting and Targeting Markets: If you're a market, watch out !

     We all have products. We use them, we wear them, and we even eat them. If you look at it in a more broad sense, our entire lives are made up of products. How does this affect us? Well, because our lives are filled with product after product, we as marketers have to work twice as hard to ensure the proper delivery to the consumer. Long away are the days of traditional business when one product and one segment were present. People have evolved, markets have shifted, and many characteristics make up a consumer.

     Let’s take Blackberry for instance. Blackberry started out with one idea: put into the hands of businessmen and businesswoman a device that could keep them connected to their clients and the office. They did just that, and then some. Their first market was undifferentiated and didn’t contain multiple segments. Now having five top selling smart phones, on the top four US carriers, Blackberry continues to expand and strengthen itself in each market.

     Let’s talk Curve. The Curve was a new breed of phone when first released and quickly, the non-business user gravitated toward it. Ironic, since now a large percentage of Curve users label themselves “personal” users. The Curve and The Storm were both developed and marketed to the younger, more leisurely customers and left The Bold for the business men and woman. Plus, with the increase in popularity of smart phones and applications such as facebook and twitter, Blackberry and other sellers are catering the services and the devices themselves to meet their needs. So RIM’S target market went from a small, general segment to a massive multi-segmented market.

Goldman Sachs / BMCC Leadership Program 2010 Final Presentation

   

  Learning should be a continual process throughout our lives. I had the opportunity this semester to be a part of the Goldman Sachs / BMCC Leadership Program and would like to share this experience. We began by being divided into teams and were given the task of creating a business proposal and presenting it at the end. I don’t believe any of us knew what we were getting ourselves into. The program kicked off and key note speakers came in to discuss a variety of topics including communication, presentation and relationship-building skills.

     My team, Innovative Solutions we appropriately named, decided to offer marketing, branding, and consulting services to clients who were small business owners. After 8 weeks, we had our final presentation. Much preparation went into this and I am happy to say, it was a solid presentation.

     The program had very little downsides and more benefits than anything I’ve ever been a part of thus far. Working in a group setting was different, but we all we able to adapt and quickly became acclimated with each other’s way of doing business. We met on a consistent basis and often times, on weekends or whenever possible. Communication was important and I can mention that my entire inbox on my Blackberry contains over 60 emails from my team. Thank you T-mobile for that data plan!

     The experience was amazing and I feel like I have grown individually both in the personal and professional sense. As marketers, we’re selling a good or service. As people, we are selling ourselves. This means that we are truly a product in and of itself and just as the products we market, investments should be made. Investing into improving your skills and character can only help never hurt you. Below are several slides from the presentation and pictures I shot of my team members.

To view slide and zoom, please click:





India wants Blackberry access: As security risk or privacy issue ?

Click on the picutre to see the Reuters article.

Hey can I see your Blackberry? Usually this means you just want to look at someone’s phone but in India, it means something completely different.  The Indian government wants access to companies using the RIM Blackberry server because of increased security risk.